North Brunswick Magazine

| Leland, NC
A Different Kind of All Star: Mike Costabile’s Precision Time Keeper is the Industry Standard in Worldwide Basketball
By Jenny Vetter


When we look back on our lives, all of us can identify seasons in which time seems frozen – people, places, events that are so crystal clear, having yet to accumulate the haze of memory. There are other seasons that seem to fly by, years that zip along and are gone in the blink of an eye. It is during these times that we find ourselves looking back, asking — “what just happened?” For Mike Costabile, the last two decades have happened so quickly, he’s barely had a chance to take it all in — which is a great irony for a man whose mission in life is to make time stand still.

Take a quick drive down Highway 17 South towards Bolivia and you may come across a globetrotter of a different kind. Mike Costabile is the innovator behind a tool that has changed the game of basketball forever — the Precision Time System. This simple device has effectively eliminated the guesswork, inconsistency and argument from time keeping and has become an industry standard in the world of basketball. Used in all levels of play, from your area high school or college, to the NBA and even the Olympics, Costabile’s invention has taken him on a whirlwind ride across the country and the world.

The Warm Up
Before Costabile’s life began moving at the speed of sound, he was just your average guy from Durham, North Carolina. His parents relocated the family when Costabile was very young, moving from Mt. Vernon, New York, to Durham, where they opened one of the area’s first Italian restaurants.

While operating a family business can be challenging, Costabile’s parents never pushed him, his two brothers and sister to take over the business.

 

“Our parents always encouraged us to pursue a job making something that people needed,” Costabile says. All four kids would take this advice to heart, each ultimately choosing a career in the healthcare field — though Mike Costabile was destined for something a bit different.


The Pre-Game Show

 

Growing up in the heart of Carolina basketball country would impact Costabile’s life in many ways — only one of which was playing the game itself.

 

“I’ve followed basketball since I was a kid,” he says. “My dad used to referee basketball for high school and college games.”

 

Costabile went on to play high school and junior college ball before pursuing a career as an optician and later joining his brother, an optometrist, in a family-owned eye-care practice. During his nine years in the eye-care business, Costabile’s passion for basketball and family history with the sport led him to begin refereeing at local high school games on the side.


“My brother talked me into going and refereeing,” Costabile says. “He said, ‘Dad used to it, why don’t you give it a try,’ so I said okay and went after it.”


This side hobby became something more when Costabile started to referee at college games. He made a full-blown career change in 1989 when he was selected as referee for the NBA. The whirlwind had begun.

 

Game Time

 

Life as an NBA referee was exciting, but it also proved to be one of the most challenging endeavors of Costabile’s life. Coming from the high school and college circuits, Costabile had never encountered the “supply and demand” that existed in the world of professional refereeing.

 

“There are only so many college and high school games a year,” Costabile explains. “There are 30 games a year (each requiring three referees) and a pool of 500 referees.”

 

This surplus of referees can lead to some pretty intense competition among that pool, as everyone wants to be on the court as much as possible.

 

“It can be a very political process,” says Costabile, who worked as an NBA referee for four years before taking the leap into full-time entrepreneurship with the invention of his Precision Time System.   

 

The inspiration for the system came from several sources: 1) the obvious need for a device that could solve the arguments that often arise due to subjective calls; 2) an attempted technology that never caught on; and 3) Costabile’s own experience with the technology used in amateur radio.

 

After his decade of experience as a referee, Costabile had often been on the receiving end of the controversy that can surround certain game time calls. Without a system of checks and balances, the number of incorrect calls due to human error simply can’t be avoided.

 

Following his retirement from the NBA in 1993, Costabile heard about an existing technology that used air from a referee’s whistle to signal the folks manning the scoreboard to stop the clock.

 

“What I invented was different, in that it used the frequency of the whistle to actuate our system,” Costabile says. With a background in amateur radio, Mike had a working knowledge of the technology needed to run the system, but he solicited the help of an engineer friend to build the base station that would receive the signal from the referee’s whistle.  

 

This system consists of two components — a base station receiver, containing a small computer, housed on the sidelines, and a radio transmitter built into a belt pack worn by the official. As the official blows the whistle, the transmitter in the belt pack recognizes the whistle’s frequency and instantly sends a message to the base station, connected to the scoreboard controller. As technology improves, so does the system.

 

“We’ve now taken the system a step further,” says Costabile. “We’re not only stopping the clock, we’re also recording who did, what time they did it and we’re logging it — whether it started or stopped, we have that capability.”

 

Since the system was patented nearly 15 years ago, it has become the industry standard for timekeeping in basketball games. Used by the NBA, WNBA, college conferences and high schools across the country, the system gained international acclaim when it became mandated for use in all future Olympic games. This international attention meant more stamps in Costabile’s passport, as his territory expanded from coast to coast to continent to continent. The Precision Time System has taken Costabile to Greece, Turkey, China, Japan and Brazil, just to name a few stops on his world tour. Now that the system has been implemented by the European basketball league and the World Championship, Costabile’s travel schedule isn’t going to slow down anytime soon.

 

Off the Court

 

When he isn’t traveling the world or managing his growing team at the Precision Time headquarters in Bolivia, Costabile likes to take advantage of any downtime (which doesn’t happen often) and spend time with his fiancée, Kim, at home — which happens to be conveniently located directly next to the company headquarters.

 

The travel has its perks — “We’ve had a chance to travel to quite a few places, which has been a lot of fun,” Costabile says.

 

While he may still be in fast-forward mode as the company and technology continue to expand, he hopes to one day write a memoir to document this whirlwind experience. And for a normal guy from Carolina basketball territory, it’s quite a story to tell.




Subscribe  
 
 
  Faces & Places